SEO ( Search Engine Optimization )
Search Engine Optimization is the process of improving the visibility of a website on organic (``natural`` or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
SEO ( Search Engine Optimization )
Internet AND Search Engine Basics
- What is Internet Marketing?
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Basics of Search engines and Directory
- How the search engine works?
- Google Search Engine Architecture
- Search Engine Algorithms
- Google Algorithm Updates
- Page Rank Technology
- Panda Update and its Importance
- Latest Updates about Algorithms
- Understanding the SERP
- Using Search Operators
- Google WebMasters Tools
- Yahoo Site Explorer
Keywords Research and Analysis
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Adwords Tool / Wordtracker / Search Insights / Suggest
- Competition Analysis
- Finding the good keywords
- Localized Keywords Research
- Language Based Keywords
On PAGE Optimization
- Onsite Optimization Basics
- Domain Names in SEO
- Website Structure and Navigation
- Creating Filenames in Site
- Title Tag Optimization
- Meta Tags Optimization
- Copywriting and SEO Copywriting.
- Header Optimization
- Anchor Links Optimization
- Snippets Creation
- Iframes / Frames affect on SEO
- Image Tag Optimization
- Footer Optimization
- Creating an txt, xml sitemaps
- Sitemap Generation Tools
- URL Rewrite Techniques
- Using Robot.txt
- Malware Removal Guidelines
OFF PAGE OPTIMIZATION
- Black Hat SEO techniques
- Introduction to Offsite Optimization
- Submission to search engines
- Linking Building Methodology
- Types of Linking Methods
- Free Links / Paid Links
- Directory Submissions for SEO
Reports and Management
- Website Position Analysis
- Introducton to Google Analytics
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Goals and Conversions
- User Access and Reports Sharing
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- Placement Assistance: Our placement service division provides job placement support by submitting your resumes to prospective clients and emails you any new job opportunities in the market. However, we do not provide false guarantees on securing any jobs for you. We have a history of several ex-students who have secured excellent jobs based on our WORLD class training approach, implementation of case study projects and post training support.
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Key Points of Training Program :
SEO ( Search Engine Optimization ) Courses, Learn with Online Practice, in-class Seminars, Training and Certification from the list of world-class education trainers. Macropus provides Class Material, Tutorial Curriculum, Demo Videos, Sample Questions, Recommended Books, Tips and Tricks. Get lectures and practical lessons on development and programming to improve technical skills and Students will benefit with Job Placements, Visa.