Digital Marketing
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. .The customer also can ask queries or make suggestions about the business products and services.
Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. .The customer also can ask queries or make suggestions about the business products and services.
Join Our Career-Oriented Immersion Digital Marketing Program to Multiply Your Revenues
- Digital Marketing has emerged the most crucial element of any business strategy in the current digital world. It is best and one of the most promising way to achieve a competitive business environment and Organizational goals in a reliable manner. The Internet has become main source and one of the largest medium of advertising, and it is expected to be the next biggest share of the online medium to increase Organizational revenues. The digital arena has come up with incredible job opportunities and challenges towards building a strong and successful career.
Digital Marketing Course Content
- Digital Marketing Basics
- What is Digital Marketing ?
- Difference Between Traditional Marketing and Digital Marketing ?
- Benefits of Digital Marketing?
- Latest Digital Marketing Trends
- Digital Marketing Platforms
- Digital Marketing Strategies for Websites
- Career Opportunities in Digital Marketing
- Difference Between Digital Marketing , Online Marketing and Internet Marketing
- Functions and Types of Digital marketing
- What is Marketing and how to build Online Marketing Plan
- Digital Marketing Process
- How to increase Visibility and People Engagement
- Traffic Generation Techniques , Leads and How to guage Performance Evaluation
- Digital Marketing Techniques for Product Marketing and Service Marketing
SEO ( Search Engine Optimization )
- Introcuction to SEO
- What are Search engines and How Search Engines Work
- Search Engine Algorithms and Latest Updates
- Keyword Reserch
- Google Trends
- Purpose of website analytics
- How to choose Website Analysis Tools
- Installing Google Analytics in website
- Competitive Analysis
- Domain Registration and Hosting Plans
- Keyword Placement
- SEO Content Writing and Rewriting
- Google Webmaster Tools
- Sitemap Creation
- Robots.txt File Creation
- Google Updates and their effects in website Rankings.
- On page Optimization strategies
- Anchor Text back link generation techniques
- White hat and Black Hat SEO Techniques
- SEO plans and Strategies for local and Global Customers
SEM ( Search Engine Marketing )
- Introdcution to Free and Paid Marketing
- What is Search Engine Marketing?
- What is Link Building
- Advantages and Disadvantages of Link Building
- Diference Between Search engines and Directories
- Directory Submission Techniques
- Classified Postings
- Press Release Postings
- Article Posting Techniques
- Forum Postings
- Advantages and Disadvantages of Forums
- How and when to Participate in Groups
- Trade Fairs and Trade lead Postings
- Participating in Questions and Answers sites
- What are Do Follow and No Follow Links
- Link Wheel Techniques
- Video Marketing
- Image Marketing
SMO ( Social Media Optimization )
- Introduction to socail media optimization and Social Media Marketing
- How to Google Plus Accounts
- Tips and Strategies in Promoting Your Website in Google Plus Accounts
- Twitter Marketing
- Facebook Marketing
- Facebook for Business , Advantages and Disadvantages
- Linkedin Account creation and Linkedin Marketing
- Social Bookmarking Sites
- Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
- Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
- Document Sharing Websites
PPC ( Pay Per Click )
- Introduction to Paid Marketing
- Google Adwords Account Creation
- Types of PPC Campaigns
- Adgroup and Keyword Setup Plans
- PPC Bidding Strategies
- Quality Score Optimization
- Google Adwords Ad Formats
- Search Ads and Display Ad Campaigns
- Ad Convertion Techniques
- Keyword Planner Tools
- Dispaly Planner Tools
- Convertion Tracking
- Guidlines to Adwords Certification
- Pay Per Click, Pay Per Conversion, Pay Per Acquizition
- Google Adsense
- Online Advertising Networks
Blog Marketing
- What is a Blog
- Difference Between a Blog and a Websites
- How to choose Blogs
- How to market your products and services through your Blogs
- Advantages and Disadvantes of Blogs
- Blog Writing Tips
- Blogging and Microblogging
- How to promote your website through Blogs
Email Marketing
- Introduction to Email Marketing
- Advantages and Disadvantages of Email Marketing
- Designing Newsletters
- How to Create Email Messages
- How to use Thrid party Email Marketing Tools
- How to Collect Email Addresses
- Laws and Goverment Regulation in Email Marketing
SMS Marketing
- How to do SMS Marketing.
- SMS Marketing Ideas and Tips.
- How to choose Buld SMS Marketing Companies.
- Laws and Governement Regulations in SMS Marketing
Franchise Marketing
- Introduction to Franchise Marketing
- When to Choose Franchise Marketing
Affiliate Marketing
- What is Affiliate Marketing
- How to choose best Affiliate Websites
- Advantages and Disadvantages in Affiliate Marketing
Online Reputation
- Online marketing strategy
- 8 P's of Marketing
- What is Online reputation management
- Why business needs online reputation
- Project and Case Studies of Brands
- What is Google Bombing
- Feedburner Marketing Techniques.
- How to define Your Target Area and Market Segmentation
- How to choose a right Hosting Company
- How to make your website Mobile Friendly
- Article marketing
- Social events creation techniques
Job Profiles for Certified Expertise
- Digital Marketing Manager
- Content Writers
- Content Writing Manager
- Inbound Marketing Manager
- Social Media Marketing Experts or Specialists
- Search Engine Marketers
- SEO Executives
- Copy Writers
- Conversions and Rate Optimizers
Our distinct services include :
- Material and Documents: We provide real time working documents and materials to our students.
- Free System Access : We have the latest and most up to date platforms deployed on high-end servers that are available remotely and in-class on a 24/7 basis.
- Interview Preparation: We will prepare you for interviews in your specialized area by providing some real time interview questions. We also conduct mock interviews and assist you in preparing a professional resume.
- Placement Assistance: Our placement service division provides job placement support by submitting your resumes to prospective clients and emails you any new job opportunities in the market. However, we do not provide false guarantees on securing any jobs for you. We have a history of several ex-students who have secured excellent jobs based on our WORLD class training approach, implementation of case study projects and post training support.
- Initial Job Stabilization Support: We support our students to get stabilized in their job in the first TWO months. If our students come across any issues, we are there to help them. Students can send an email to us with their issues, our experts will reply back with possible solutions within 24 hours.
- Free Class Room sessions recording: In addition to the e-class training, we will give you authorization to record all of your e-class room training sessions, so that you can go back and review.
Other Courses related
Course registration
Instructor Led Hands-on eClassroom Training.
Key Points of Training Program :
Digital Marketing Courses, Learn with Online Practice, in-class Seminars, Training and Certification from the list of world-class education trainers. Macropus provides Class Material, Tutorial Curriculum, Demo Videos, Sample Questions, Recommended Books, Tips and Tricks. Get lectures and practical lessons on development and programming to improve technical skills and Students will benefit with Job Placements, Visa.