SEM ( Search Engine Marketing )
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Introduction to SEM and Adwords
- Basics of Internet Marketing
- Adwords Certification Exams
- Benefits of Adwords compared to other Networks
Adwords Account Setup
- Creating Adwords Account
- Adwords Interface Tour
- Adwords Dash Board
- Billing in Adwords
Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Adwords
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Social settings (Display Only)
- Automatic campaign optimization (Display Only)
Ad groups and Keywords
- Purpose of Ad Groups
- Keyword Types (Broad, Phrase, Exact and Negative)
- Adwords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
- Understanding the Ad Group and Keywords Dash Board
- Automate Tool
- Search Terms
- Columns Customization
- Alerts Setting
- Filters
Ads Format and Ad Guidelines
- Ad Types in Adwords
- Text Ads and Guidelines
- Image Ad Formats andGuidelines
- Display Ad Builder Ads and Guidelines
- Video Ads Format
- Ads Preview and Diagnosis
Display Network Targeting
- Setting a Display Network Campaign
- Concept of CPM and Branding
- Automatic Placements
- Manual Placements
- Placement Tool
- Contextual Targeting Tool
- CPC
- Bidding and CPM Bidding
- Setting a Video Campaign
- Audience Tab
Conversion Tracking
- Purpose of Conversions
- Create your Conversion Tracking Code
- Tracking theConversions for Multiple Product
Website Optimizer
- Using Website Optimizer Tool
- A/B Testing
- Multi Variant Testing
Reports and Improving Conversions
- Conversion Tracking
- Dimensions Reports
- Google Analytics Tools Multi User Access
- User Access Levels
- My Client Centre (MCC)
Our distinct services include :
- Material and Documents: We provide real time working documents and materials to our students.
- Free System Access : We have the latest and most up to date platforms deployed on high-end servers that are available remotely and in-class on a 24/7 basis.
- Interview Preparation: We will prepare you for interviews in your specialized area by providing some real time interview questions. We also conduct mock interviews and assist you in preparing a professional resume.
- Placement Assistance: Our placement service division provides job placement support by submitting your resumes to prospective clients and emails you any new job opportunities in the market. However, we do not provide false guarantees on securing any jobs for you. We have a history of several ex-students who have secured excellent jobs based on our WORLD class training approach, implementation of case study projects and post training support.
- Initial Job Stabilization Support: We support our students to get stabilized in their job in the first TWO months. If our students come across any issues, we are there to help them. Students can send an email to us with their issues, our experts will reply back with possible solutions within 24 hours.
- Free Class Room sessions recording: In addition to the e-class training, we will give you authorization to record all of your e-class room training sessions, so that you can go back and review.
Other Courses related
Course registration
Instructor Led Hands-on eClassroom Training.
Key Points of Training Program :
SEM ( Search Engine Marketing ) Courses, Learn with Online Practice, in-class Seminars, Training and Certification from the list of world-class education trainers. Macropus provides Class Material, Tutorial Curriculum, Demo Videos, Sample Questions, Recommended Books, Tips and Tricks. Get lectures and practical lessons on development and programming to improve technical skills and Students will benefit with Job Placements, Visa.